What you may ask is the 90/90 rule ? This is one of the MLM phrases you will hear the more you read and learn about MLM.. It is one of the sad truths of this business.
What the 90/90 rule means is that 90 % of the people you sign up in your MLM program will probably drop out after 90 days. Those are some scary statistics, how does an industry with such terrible odds survive ? And if the odds are so bad why are more and more companies going into MLM ? And why do thousands of people join an MLM program every week ?
Those are very good questions and I'm glad you asked them. If you ever find the answer let me know. The answer that I have come up with after talking with many different people is The American Dream, the chance to own your own business, to work for yourself, and to make some decent money, and to be your own boss.
You can get started in this MLM business thing part time while still keeping you real job. Also the start up cost for this type of business can be as low as $100. and sometimes even less than that. When you become successful in this business you can actually make thousands of dollars each month if you become one of the MLM success stories. The sad part is not many people make it big in this business, compared to the numbers that join each week.
Some people are told they will make thousands of dollars a month in three months, that is just not realistic for the average person. And when that doesn't happen for them they get discouraged and drop out. The average person will treat this like a $100. investment that didn't work out. Instead they should treat this like an investment that can pay them like no other if they only take the time to learn to work the business. They must stay focused on why they joined in the first place.
Think about this for a minute, If you opened a Candy Store and in three months you weren't making thousands of dollars, do you think you would just give up and close it down ? Or do you think you would work a little harder, and spend more time trying to attract more business ? Would you seek advice, increase advertising, and get a little more creative in your marketing, or would you just close the doors for good, and just walk away ? It is my belief that 9 out of 10 of you would work harder at trying to be a success, instead of giving up.
But in MLM most people give up. We are not talking about working a business 60 hours a week like most store owners do in the beginning, we are talking about 10 hours a week, for MLM. But most people give up. We are not talking about the huge investment necessary to open a store, But most people give up. If these same people stayed focused and learned what it takes to make MLM work, they could make more money than if they had ten Candy Stores.
It really comes down to how much you want to put into your business, and how bad you want to succeed. How much time are you willing to put aside to learn this business, and how much time are you willing to actually work the business each week ? Are you willing to give up some of that precious TV time ? When was the last time you received a check for watching TV ?
I know that not everyone is cut out for this business, just like not everyone can be a Doctor. I also know that sometimes people get involved in the wrong MLM company and with the wrong sponsor. You can prevent this by doing a little homework before you join any company. One test I always give an opportunity is, do I really like the products or services I am promoting ? Would I use them even if I wasn't trying to make money getting others to use them ? If the answer to that question is yes, then it certainly makes your job that much easier. I sure have a hard time promoting something I don't believe in. But on the other hand if I do enjoy using the products, then it is easy to share them with others.
There are lots of MLM companies out there, and you can pick and chose the one to get involved in. A good upline sponsor is very important as they can set you out on the right trial for success. They can give advice and offer support when you need it. So be sure to do your homework before you join an MLM program. look at the compensation plan, and take a good look at your sponsor and the products or service you are trying to sell. If they all add up to something you can be proud of and believe in, then that is half the battle. Don't become a 90/90 statistic. Become a winner
This article was written by Jim Garvin of the GARVIN COMPANY. The article may be reprinted in full and must not be altered in anyway.
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